The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Prestige Subaru dedicated locally to the Love Promise?

Over the years, Prestige Subaru has maintained an active role in the vibrant community of Asheville, supporting the many organizations that help make our town so great. Prestige has been family owned and operated in Asheville since 1967, and could not imagine a better place to do business and ultimately call home. Asheville boasts a compassionate community network aimed at achieving the best for its residents, always ready with a helping hand. Groups such as the Asheville Humane Society, Riverlink, the Eblen Foundation, and the WNC AIDS Project are just a few of the conscientious organizations at work in western North Carolina that Prestige Subaru is proud to support in making Asheville one of the most pleasant places to live in the country. As we continue on toward new horizons, our commitment to the Asheville community remains resolute -- this is our Love Promise.

Asheville Humane Society, ASPCA
Bob Moog Foundation
The Eblen Foundation, Meals on Wheels
WNC AIDS Project (WNCAP), Relay For Life
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Prestige Subaru

Subaru and Prestige Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Priceless Love from Prestige!  –  Meredith P

Ninety animals found their forever homes in just five days with help from our friends at Prestige Subaru! At the end of October, Asheville Humane Society hosted the Subaru Loves Pets fee-waived adoption event, made possible by the ASPCA and Subaru of America. Throughout the month, Prestige Subaru featured our adoptable pets and generously donated $100 per day to support adoption fees! With their help, a total of 360 pets were adopted into loving families in October! One of these lucky pets was Lagoon, a senior Labrador Retriever who had been waiting for a home for over a month. Anthony heard about our Subaru Loves Pets event while he was in town visiting family with his dog, Zeus. At the suggestion of his veterinarian in St. Paul, Anthony was looking to adopt another dog to help Zeus with his anxiety. Lagoon’s sweet and easy-going demeanor seemed like the perfect fit! When Lagoon and Zeus met in our play yard, they hit it off right away! Lagoon had already been adopted and returned once before for being too shy, but these two pups seemed to bring out the best in each other. Anthony was smitten and decided to bring Lagoon home to Minnesota! Thanks to Prestige Subaru, the ASPCA, and Subaru of America, Lagoon’s adoption fee was waived, and Anthony was so grateful for the gift of priceless love! Thank you for all you do to help local animals in need, Prestige!

Animal Rescue Raffle  –  Jerry H

"We wanted to share an update with all of you. A little while back we had a Harley Motorcycle being raffled off. The man who won lived in SC. Jerry H whom put on the raffle/fundraiser gave us a call to come over as the winner would be picking up the bike. So, we met with the winner! He told us - if I won the bike, I would pay it forward. He is giving the bike to his neighbor who is a Vietnam veteran and really would love to have a motorcycle. So truly a great ending to the fundraiser. We are so appreciative of Jerry Hagan who comes up each year with something amazing to raffle off and raise money for our rescue. Thank you Jerry even in a crazy year this year you raised much needed money. We told Jerry we know it is not really exciting but much needed! We needed to put in a new ramp at the shelter. So with his fundraiser we will not only get a new ramp for the shelter but also money for our medical fund so we can continue to pull the hard cases needing a lot of medical help. It truly takes a village and we are ever so Thankful to our wonderful community."

Detergent Donation to Local Shelter  –  Anthony P

When the COVID-19 pandemic became a reality in early 2020, it became a top priority for everyone to help mitigate the spread of the virus and to ensure the safety of folks around and within our communities. For many of us at the time, this involved staying at home and locking down. For others in our community, this was not the case. Local shelters became suddenly filled to capacity with people seeking shelter in the face of the shelter in place mandate with nowhere to go. With shelters at capacity it soon became apparent the express need for items critical to the safety and well-being of folks seeking refuge. Western Carolina Rescue Mission cited the need for laundry detergent as the shelter was operating at full capacity, with laundry machines running non-stop to accommodate the need for clean clothes and safe conditions for those in need. The team at Prestige Subaru addressed this immediate need with a donation of laundry detergent to help the efforts and assistance WCRM provided within the Asheville community. In addition, 50lbs of prime beef was donated from Maverick's Cattle Company. Western Carolina Rescue Mission continues to serve Western North Carolina providing hundreds of meals each day and thousands of beds each year to those among us in need.

We inherited a very LARGE dog  –  Marjorie B

Our story has a sad beginning but a happy ending. In October 2018, we lost our Marine son unexpectedly. As a result we inherited his 130 lb. Doberman named Zeus. We are retired and travel regularly. Our Jack Russell Terrier, Gigi, easily fit in either our truck or sedan. Adding Zeus to our family changed things. He is a lovable dog and likes to travel however, he did not fit very well in the backseat with Gigi, our Jack Russell and often tried to shift his weight or turn around to get comfortable. Then one day it became necessary to travel to visit family in another state. This trip provided Zeus the opportunity to experience a minivan. Zeus liked the large doors that allowed him to easily hop in and out of the van and he had so much room that he was very comfortable. This made us start thinking about looking for a different vehicle in which all of us would be more comfortable. Due to the fact that we live in the mountains of North Carolina a vehicle with either 4-wheel drive or All Wheel Drive was the most important requirement. Most minivans do not have this feature. This presented a problem having been a Honda family for years the original plan was to stay with Honda. So, SUVs became an option to consider. The research for a vehicle to meet our needs led to thinking about Subaru only because our son had an Outback and loved the car. Zeus was able to hop in and out of the back hatch and ride comfortably. While visiting the Subaru website with the purpose of looking into the Outback we discovered that there was an SUV option. I really liked the feature where I could compare Subaru vehicles with those from other manufacturers. Comparing to other SUV's convinced us that we should go look at the Subaru at some point. One day we were running errands without our dogs in the car and on a whim decided to stop into the nearby dealership to see the SUV in person. As a result of this whim just to look at the vehicle we met Sean Fitzpatrick. During our visit to Prestige Subaru our Subaru education began. Sean took us for a test drive and explained all the features the Ascent offered, the difference between Subaru AWD and other AWD vehicles.. we fell in love with the Ascent. At this point in our lives we have had many experiences purchasing cars. This experience with Sean and Prestige Subaru was and continues to be the MOST pleasant experience ever. The manager worked with us to meet our parameters. We appreciated the fact that they did not play the games other dealerships play going back and forth with closing the deal. We simply gave them our parameters and discussions were straight forward and easy. There was never any pressure to make the purchase. We felt that they were sincerely interested in helping us become happy owners of the vehicle we wanted. Sean has provided the best customer support and service either of us have ever experienced. Our dogs love riding comfortably now and we have plenty of room for our luggage and other stuff. If that were not enough we found the follow up appointment to learn more about the technology in the car was helpful and very pleasant. Ember is knowledgeable and professional. It has added to our enjoyment of the technology in our new Ascent. Most recently we had a trailer hitch installed. Sean coordinated the service appointment and even allowed us the use of his personal car which enabled us to go have a nice lunch while the service was being completed. The communication regarding the progress of the service was impressive. We could not be more impressed with our new Ascent and the entire staff at Prestige Subaru. Many dealerships talk about making a customer part of their family. This is the 1st time either of us truly feel like valued customers and members of the Subaru family. After the service appointment we received a call to confirm our satisfaction with the installation. Once again WOW! is the word that expresses our satisfaction with Prestige Subaru. Everyone who sees our Ascent is very impressed and we always tell them that Prestige Subaru is the place to go and the exceptional service provided by Sean. Throughout the process we have been to the dealership several times. Each time we have been to the dealership the staff is always pleasant and professional. We have never been left to stand around and wait for someone to notice our presence. Assistance is always offered quickly. So, this is our great BIG thank you from our great BIG dog and the entire Bateman family.

Prestige Does It Again!  –  Cathy B

On Thursday, July 11th, for the fourth year in a row, the North Carolina chapter of The Leukemia & Lymphoma Society, represented by volunteer Julie Klever, and Prestige Subaru in Asheville, NC had the pleasure of delivering 80 blankets and 10 arts & craft kits to Mission SECU Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Prestige. This incredible act of generosity was warmly received by the hospital staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Asheville, NC community. Many thanks to everyone at Prestige Subaru and Mission SECU Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Prestige Subaru Supports Pets in Need  –  Asheville H

Thank you to Prestige Subaru for supporting Asheville Humane Society for the 4th time during the 2018 Subaru Share the Love Event! Prestige and Subaru of America presented Asheville Humane Society with a check for $69,233 to help thousands of local animals find health, happiness and forever homes! Thanks to Subaru’s ongoing support, our lifesaving programs are making a major impact on the pets and people of our community. In 2018, we were able to reunite over 1,100 pets with their worried families, and find forever homes for over 3,800 animals. We also provided 9,850 services to 3,900 pets in the community to ensure they could stay in their homes where they are loved. In total, we saved or supported over 9,300 animals in 2018, and this remarkable number wouldn’t have been possible without Prestige Subaru’s generosity and compassion! Thank you, Prestige Subaru, for your commitment to making Asheville a better place for pets and people alike! (And thank you to their staff for adopting! See "going home" photo of Austin Pelle with his new forever friend, Nanook.)

Prestige Subaru Ends Homelessness for Two People  –  Eleanor A

Thank you Prestige Subaru for your contribution of $48,600 to Homeward Bound WNC from the 2019 Subaru Share the Love Event. Thanks to you, homelessness will end for two people who are chronically homeless. Your gift will provide a home along with support services for a year for two individuals. People who have become chronically homeless are the most vulnerable members of our community. They have the greatest need for permanent housing but the least opportunity to access it. The longer people are homeless, the more complex their needs become - they develop chronic medical conditions that don’t get treated, their mental health deteriorates, and they often experience severe trauma because they don’t have a safe place to live. Additionally, they are a great cost to the community because they frequently use expensive public emergency and crisis services. Homeward Bound’s mission is the end homelessness in Asheville and Buncombe County. To date, we have we have found homes for more than 2,040 people and we maintain an 89% housing retention rate – meaning nearly nine out of ten people we have placed into housing have never become homeless again. The money donated by Prestige Subaru will end homelessness for people like JJ. JJ lived independently the first fifty years of his life, but after the death of his wife he became severely depressed, failed to pay his rent, and was evicted. He got a job cleaning and detailing cars at a local car dealership and the owners allowed him to park his van on their lot. JJ lived in that van with his three cats for the next eleven years. When the dealership was about to be sold, a local Meals on Wheels worker, who had been delivering meals to JJ, contacted Homeward Bound. Robert and Pip from Homeward Bound's Outreach team came out to meet JJ. Being homeless for years had taken its toll, JJ needed a walker to get around, he felt pain in his shoulders, he had a cataract in one of his eyes and was blind in the other. His van was packed with cat food tins as well as all the mail, bills and correspondence he had received since the Clinton administration. Within a few months, JJ was moved into his own home. Since he's been housed, JJ is in much better health. He had two hip replacements, surgeries on his shoulders and is seeing a doctor for his cataract. "I want folks to take time to talk to people and get them to understand what it's like out there," JJ said. "I pray that homeless people get help like I did." Because of Subaru, homeless people will get help. On behalf of Homeward Bound and our clients’ like JJ – Thank you Subaru!

Back on the Road After Tragedy  –  Billy W

On Thursday morning, December 20th 2018, first responders arrived on the scene of a house fire, at the time already 75 percent involved, and proceeded to battle the blaze as best they could. The house belonged to 6-year veteran deputy Billy Watkins of the Buncombe County Sheriff's office. Billy and the rest of his family were not home at the time, rather visiting his wife, Leigh Ann, in the hospital having been admitted to the ICU earlier in the week for arising health complications. Such can be considered a blessing in disguise, as the fire erupted so fast that had anyone been home, it was unlikely anyone would have survived. However, the Watkins family lost everything in the blaze including their two dogs, family heirlooms, Christmas gifts, and a family vehicle. “Everything was a total loss, so from their basic necessities, to long-term needs. They’re going to have to be evaluated, immediately identified local resources such as Red Cross, Eblen Foundations can be resources to help us meet especially the long term needs," said Chief Deputy Don Eberhardt with the Buncombe County Sheriff’s Office. Eberhardt says watching the family's belongings, their heirlooms and the Christmas presents Watkins had bought for his 16-year-old daughter and 9-year-old son is hard to put into words. While watching this story on the local news during the holiday season and learning more about the situation as it unfolded, folks at Prestige Subaru felt compelled to help the Watkins family in the wake of this untimely tragedy. Responding to the calls for community support, Prestige found and donated a 2011 Subaru Forester to the Watkins family to replace their vehicle that was lost in the blaze, and provide them with safe, reliable transportation on the long road to recovery ahead.

Giving Back Feels Good  –  Cathy B

Sometimes we hear that kids these days are all about themselves. That myth was decimated June 28th when brothers, Austin and Anthony Pelle, Jr., of Prestige Subaru, joined The Leukemia & Lymphoma Society, North Carolina chapter staff in a visit to a local cancer center in their community. They were both involved in the June Subaru Loves To Care initiative, and took part in delivering blankets, kid's craft kits and handwritten messages of hope and inspiration from their customers to patients during their infusion therapy at Mission Health SECU Cancer Center. This was a “grown up" experience, and the Brothers Pelle brought smiles and hope to people when they needed it most. Their message to the patients they met was to stay strong, think positive thoughts and to know that even people they had never met cared about them and were sending good vibes their way. This is the stuff of “grown ups”, and these young men were a credit to Prestige as well as their age group. Thank you, Austin and Anthony, Jr. LLS NC was proud to work with you.

Prestige Subaru Love Promise (Learning) May 2017  –  Matt G

Haw Creek's Destination Imagination (DI) team consists of six 3rd-5th graders. The mission of DI is to teach students the creative process and empower them with the skills needed to succeed in an ever-changing world. This year the team's focus is a technical challenge that prompts students to complete tasks by using engineering research, strategic planning and related skills. The team won first place at the state tournament and has qualified to go to DI Global Finals in Knoxville, TN where they will join thousands of other children from around the United States and 15 other countries to share their challenge. Haw Creek Elementary's DI team greatly appreciates the support of Prestige Subaru as they look forward to taking on the world at Global Finals!

Thank you  –  Simon W

No story here, just want to say thank you so much for your support of Asheville Humane Society. I know every dollar you have helped them raise goes to help animals in our community. Thanks so much for your generosity and commitment to the animals of Asheville.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 4,180 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 161 trees, 711 gallons of gasoline, 6,060 plastic bottles, and 27,871 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Olivia's Bus  –  Jason W

It all started with a wish, a simple wish to ride a school bus. For 7 year old Olivia Landreth, those 7 years haven't been exactly easy. On her 7th birthday, she received her 2nd heart transplant, that's right, 2nd. After complications from her first transplant in 2009, Olivia spent much of her time in and out of Duke University Hospital, which kept her from riding the school bus like most kids. So when Make-A-Wish asked what her wish would be, she replied with the simple wish to ride a school bus. Tony Pelle of Prestige Subaru was watching when Olivia's story aired on the local news. Tony and a crew from Prestige set out to create for Olivia her very own school bus that she could ride at will. Having spent her actual 7th birthday in the hospital, Olivia's birthday party would occur in the following weeks once she had some time to recover from her procedure. Finally, the day for Olivia's birthday celebration had arrived. The Prestige crew set out in the bus toward the celebration to be meet little Olivia. When she came out of the building, upon seeing her bus with her name down the side for the first time, her spirited face beamed, and without missing a beat she exclaimed, "Let's Ride!" Olivia is currently doing great! Her mother says she gets in the bus almost every day, and "loves to show it off." She even has some of her therapies in it, and her teachers use it as her classroom.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Taste of Compassion Doubles-Down on Charity  –  Matt G

Taste of Compassion proved to be another great success in support of the Asheville Humane Society, and the amazing work they do here in Western North Carolina! It was a phenomenal event once again filled with good people, good music, and goodwill united under one roof in support of a truly great organization. We really believe in the passionate work of AHS and are excited to see the continued support and growing success of Taste of Compassion! The Live Auction of our 2015 Lapis Blue Outback closed at $29,000, with all proceeds going to the Asheville Humane Society. (*Love Bonus*) In the wake of winning his new Subaru and after some reflection, our Charitable Winner decided to double down on goodwill. A name had popped into his mind earlier that night - that name was Quita - and while the Asheville Humane Society received the proceeds from the auctioned Subaru, Quita Mazzina of Humane Alliance Spay/Neuter Clinic here in Asheville is now a proud new Subaru owner, joining the family in a 2015 Outback! Our Charitable Winner had heard of their need for a new capable vehicle, and in an amazing philanthropic win-win, filled that need at Taste of Compassion. Under Quita's stewardship, Humane Alliance has become a national leader in spay/neuter programs and initiatives. We wish you many happy miles in your new Subaru as you continue to make a positive difference in our community! We'd like to extend our thanks and gratitude to the anonymous philanthropist.