The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Prestige Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Asheville Humane Society

Riverlink

Haw Creek Elementary, Experience Music

Homeward Bound of WNC, Salvation Army

Leukemia and Lymphoma Society,

Did Prestige Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Prestige Subaru

Subaru and Prestige Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Blue Ridge Orchestra Thrives with Prestige Subaru's Support - Priscilla A

Established in 2005, the Blue Ridge Orchestra is Asheville's homegrown, volunteer orchestra, dedicated to providing opportunities for WNC's extraordinary music community to perform, listen to, and learn about great symphonic music. As financial partners since 2015, Prestige Subaru of Asheville has remained faithful to BRO's mission throughout the course of COVID-19's greatest impact. When live performances stalled, Subaru still saw purpose in our vision. Subaru has served as an anchor as we strive to keep live symphonic music affordable and accessible. Businesses like Subaru have enabled us to keep ticket prices low, our Music Director on the podium, and sustain the sound of music throughout the music hall year after year. We are proud, thankful, and humbled by Subaru's generosity. As we grow our organization now, stronger than ever before, we plan to pay forward the 'Promise' to give our talents just like Subaru has given of their resources. Subaru's words, hearts, and business model reach far beyond the dealer lot. (Photo Credit: Kathy Kmonicek)

Blue Ridge Orchestra
Blue Ridge Orchestra Thrives with Prestige Subaru's Support

Prestige Subaru Gives Second Chance to Local Pets in Need - Laila J

Asheville Humane Society is incredibly honored to be a partner with Prestige Subaru. We received a wonderfully generous gift this spring and it has changed the lives of many local pets in need. Your gift gives pets a second change and create the lives they deserve. Prestige Subaru provides animals that come through our doors care, safety, critical medical treatment, behavior assistance, daily enrichment, and more. One dog that comes to mind is Rascal. Rascal was in the shelter system for 377 days and was recently adopted. Rascal is wicked smart and had learned over 30 commands, but he was looking for a particular type of family. He was placed within our behavior treatment program for reactivity and to learn good, consistent manners. Our medical team worked with him and he received several medications in our care. Rascal also participated in our Hiking Hounds program where he hiked with volunteers a couple days a week to learn how to be handled by different people and to get some energy about. This program is vital to give dogs that need it an extra energy outlet and exposure to people, as well as different environments. Rascal was also fostered several times to give him a break from the shelter and give him some time living in a home environment. Rascal benefitted from several different programs at Asheville Humane Society to get him in the right home with a family that is prepared for his quirks. Prestige Subaru makes all of these programs possible in our community. They give dogs like Rascal (and 22 other species that we adopted out in 2021) the opportunity to get healthy and find their ideal home. We are so thankful for you.

Asheville Humane Society
Prestige Subaru Gives Second Chance to Local Pets in Need

Bad vs. Good - Anthony P

This is a story, of taking something bad that happened, and making it, into something good. Jessica Cochran in an act of kindness for her son Sawyer, beginning his college career at Appalachian State, purchased a new 2022 WRX GT in Ice Silver. Unfortunately, within the first week, he experienced a flat tire. After getting it back to Prestige Subaru to have the tire replaced, it was discovered that it would have to be ordered. We put them into one of our SSLP vehicles as this happened over a weekend. As if this wasn’t unfortunate enough, it was about to get much worse. While under Prestige’s care, early on Sunday morning, two thieves, stole Sawyer’s prized WRX GT! When the team at Prestige discovered what had happened, they went into action. Led by General Sales Manager Heath McPherson, Prestige reached out to the local police department who came out to investigate. They didn’t hold much hope for the vehicle being recovered, except that The Cochran’s wisely had selected Starlink to protect their investment. Within 1 hour, Starlink, was able to track the WRX and it was safely returned to the store! This is a testament to the value of the Starlink system! Now, after inspection of the vehicle and the reality it was going to carry with it a theft recovery history, Prestige did what only a Subaru retailer would…. We bought back the vehicle at the full value that the Cochran’s paid, located another hard to find WRX GT from a retailer partner in Sawyers #1 color, that gorgeous WR Blue Pearl! Sawyer knew what had happened to the stolen car and he was devastated. The thought of not having a car for school and potentially having to wait, was upsetting. This is where the good comes in. His mom told Sawyer that they needed to go back to Prestige to fill out some paperwork on the previously stolen vehicle, as you can imagine he was less than enthusiastic about this visit. When they arrived, Heath McPherson, ask them to come out to the delivery pad. Once there, Heath told Sawyer, that he and the Team at Prestige knew that we had disappointed him through this ordeal, but that perhaps this would help him and his mom rekindle that excitement and passion he had for Subaru, Prestige and WRX. Well, he was dumbfounded, not only was he getting his prized WRX back, he was getting it in his preferred color choice! The smile on his and his mother’s faces were priceless as he gazed at his bow covered Subaru. This is a testament to Subaru’s H.E.A.R.T pillars, and a Love Promise moment to remember! Happy motoring Sawyer! Welcome to Subieville

Bad vs. Good

RiverRATS - "River Recreation and Appreciation through Science" -Supporting Environmental Education - Justin Y

For multiple years now, Prestige Subaru has supported RiverLink's RiverRATS education program. This program provides free environmental education activities to schools and families throughout the French Broad River Watershed. Up in the mountains of Western North Carolina we're lucky to have so many beautiful natural resources, but ensuring they stay that way takes a whole community that is committed to protecting our mountains and rivers. RiverLink believes that education is key to inspiring this commitment to the environment, and youth are the key to sustaining it. Each year the RiverRATS program engages 3,000 students with their local streams and rivers. Students get to take on the role of an environmental scientist and discover the various physical, biological, and chemical aspects of our river ecosystems. They might search for bugs in the stream, test for water quality, interact with scientific models, play games about the water cycle or storm water, and much more. By the end of their time with us they will have gained a greater comfort and confidence in the outdoors and a better understanding of their role in protecting it. This past year we had so many heartwarming and inspiring moments with kids. One of our favorites was a student who originally refused to get in the water because they were scared of what might live there. After a while of seeing their classmates splashing around and finding cool critters they finally decided to grab a net and start searching for themselves. A RiverLink educator guided them towards the best spots to find crayfish, salamanders, etc. and once they caught something they were hooked. They were still not ready to hold any of the stream critters, but they were ready to keep exploring the stream for hours. "Moments like this are why we do what we do" said Justin Young, Education & Outreach Manager at RiverLink "So many kids just never have the opportunity to experience the environment like this and we love to see their confidence and curiosity emerge". Prestige Subaru's support of this program has allowed all of these activities to remain free of charge for everyone. RiverLink believes that everyone, regardless of background or identity, deserves the chance to feel connected with their environment and we deeply appreciate Subaru's support of this vision.

Riverlink
RiverRATS - "River Recreation and Appreciation through Science" -Supporting Environmental Education

Prestige Subaru is Prestigious 💫 - Marcie M

I live in SC now, however I hang my heart in Asheville, NC where my Subaru dealership resides. In the Spring of 2022 I was ready to trade in my treasured Subaru Outback 3.6R. Afterall, it is a 2010 with more than a "few" miles on it. As I drove the three hours to Prestige, the check engine and several other lights were flashing as I pulled on to the lot with the full intention of trading my beloved car in. The day before my drive up, I called and asked them if they could pull the codes and diagnose, just in case, while I discussed options on a newer car. Gillian was great from the get go (as is everyone there) and within a few hours, they discovered it was not the transmission, but a sensor in the transmission. They fixed the sensor and a few other regular maintenance things and for less than $2000, I happily drove back home in my beloved Subie. Thank you mechanic Bubba for a great job nurturing my car back into balance. Thank you service manager, Aaron for the follow up video expressing gratitude and information to reach out. And thank you Austin in sales, who has been great answer questions and discussing ideas and patiently continues to wait. I greatly appreciate Prestige Subaru because they could have said it was not worth fixing and sold me a new car. Instead they educated me on all the options and agreed that my car is a solid. I am thrilled to report that I will have 335,000 miles in a few days after my trip out-of-state and confidently drive everywhere. One of my favorite things to do with my Subaru is to stuff it full of items for BeLoved and the soup kitchen on Patton Ave. They both cater to the homeless community and because of the space in my Outback, I am able to bless forward with lots of items. Just like the commercials say, Subarus really are all about love! And I love love love my Subaru Outback! And love using it to love on others. 🥰 Thanks to everyone at Prestige Subaru for being prestigious! 💫

Prestige Subaru is Prestigious 💫

Ending Homelessness in Our Community: Paul's Story - Bellamy C

Ending Homelessness in Our Community: Paul’s Story Homeward Bound of WNC prevents and ends homelessness in our community with permanent housing and support. Using the Housing First model, a national best practice, we are committed to moving people into housing as a first step, then providing supportive services to help stabilize their lives so they can stay in housing and improve their quality of life. We are so grateful to Prestige Subaru for choosing Homeward Bound as a beneficiary of the annual Share the Love Event. It costs approximately $13,000 to house one client and provide case management support for one year. Thanks to Prestige Subaru’s gift of $26,200, Homeward Bound will be able to house and support two people experiencing homelessness. People like Paul, who was diagnosed in 2016 with chronic obstructive pulmonary disease. Paul’s numerous and extended hospital visits, caused him to lose his job. Not long after losing employment, and stuck with a high number of medical bills he could not pay, Paul began sleeping in his car -- the weeks turned into months, and then years. During his time outdoors, Paul made several attempts to apply for housing on his own. He filled out applications for Section 8 housing, but with extremely long waiting lists, nothing came through. Without a home, Paul slept in his car, preferring to park in an Ingles parking lot where the manager turned a blind eye to his presence. Finally, Paul was enrolled in Homeward Bound’s Civilian Rapid Rehousing program and was connected to his case manager, Flint. By working with Flint to find the right home, Paul transitioned from life on the street to life in a home that he describes as “the exact house I wanted.” In less than a month in his new home, Paul’s health began to improve. His breathing became less labored, he was able to sleep better, and cook healthy food for himself in his own kitchen. Flint and Paul will continue to work together to make sure Paul’s transition to his new home is successful. Flint will help Paul monitor his health, his medication, and his bills for up to nine months until Paul is able to live without support. Homeward Bound believes that homelessness is a solvable issue, and the key to keeping people in housing is compassionate and nonjudgmental staff who treat people with dignity and respect. THANK YOU to Prestige Subaru for helping us end homelessness in our community!

Ending Homelessness in Our Community: Paul's Story

Classic Hikes of the Smokies - Haley S

"Classic Hikes of the Smokies is a guided hiking series supporting trail restoration and rehabilitation within Great Smoky Mountains National Park. The ‘Classic Hikes of the Smokies’ explores some of Great Smoky Mountains National Park’s 800+ miles of trails. Hikes vary in distance, difficulty, and location within the park to provide a comprehensive overview of the Smokies, exposing hikers to high Appalachian vistas, streams teeming with aquatic life, the best collection of historic log structures in the Eastern United States, and much more. The park saw 14 million visitors last year -- a growth of 2 million visitors over the previous year -- and remains the most visited national park in America. Friends of the Great Smoky Mountains National Park assists the National Park Service in its mission to preserve and protect Great Smoky Mountains National Park by raising funds and public awareness, and providing volunteers for needed projects. Every year Friends of the Smokies raises more than $1 million to support field trips for 20,000 schoolchildren, restoration of high use trails, protection of hemlock trees, and much more." Now for the 2nd year in a row, Prestige Subaru's support of 'Classic Hikes of the Smokies' will assist in raising awareness, providing volunteers, and preserving the trails of Great Smoky Mountains National park for visitors for years to come.

Friends of the Smokies
Classic Hikes of the Smokies

Practice for Pets - Judy S

The Practice for Pets event, sponsored by Prestige Subaru of Asheville, has been promoting community involvement, raising money for the animals at the Asheville Humane Society and encouraging extra piano practice every February since 2005! We are so grateful to Prestige Subaru of Asheville for their sponsorship of Practice for Pets for the second year in a row! Now the great news: AAPF students raised $2,000.00 for the Asheville Humane Society during our February "Have a Heart for the Humane Society" fundraiser by carefully logging practice times last month and by finding folks to sponsor their practice times. This is a very big increase over the money raised in 2021. And the real winners were all of the students who increased practice times and undoubtedly improved their piano skills. The total practice minutes by everyone who participated this year was....(drumroll...) 26,057 Minutes!

Asheville Area Piano Forum
Practice for Pets

SUBARU MAKES VETERAN HEALING PAW-SIBLE! - Jennifer W

In 2018, nonprofit Warrior Canine Connection (WCC) first opened a location in Asheville, North Carolina, to serve wounded Veterans in that local community. As an accredited service dog organization, WCC offers two key programs to support wounded Veterans—providing a unique form of Animal Assisted Therapy (called Mission Based Trauma Recovery) for Veterans with PTSD, and placing highly-skilled Service Dogs with Veterans. Because of its program design, each WCC dog can provide healing for up to 60 Warriors before that dog is placed with his or her permanent Veteran partner. Thanks to a generous gift from Prestige Subaru of Asheville, WCC has been able to support the recovery and rehabilitation of nearly 300 wounded Veterans in that local community. Nick is one such person. A Marine Corps Veteran who joined the service at 17, Nick has participated in hundreds of hours of Animal Assisted Therapy with WCC, and helped to train dogs that have subsequently been placed with fellow North Carolina disabled Veterans. “It’s one of the best therapeutic methods I’ve ever encountered, and I’ve tried a lot of different things,” said Nick. “I’ve tried horticulture, sitting with therapists and psychiatrists, which I still do, but I really prefer going to see the dogs.” Thank you to our friends at Prestige Subaru who are making it PAW-sible for Warrior Canine Connection to help Veterans, like Nick, and so many others! You can read more about Nick and other North Carolina Veterans helped by WCC by visiting warriorcanineconnection.org.

Warrior Canine Connection
 SUBARU MAKES VETERAN HEALING PAW-SIBLE!

Warrior Canine Connection - J W

In 2018, nonprofit Warrior Canine Connection (WCC) first opened its location in Asheville to serve wounded Veterans in the local community. Accredited by Assistance Dogs International (ADI), WCC offers two key programs to support wounded Veterans—providing a unique form of Animal Assisted Therapy (called Mission Based Trauma Recovery or MBTR program) and placing highly-skilled Service Dogs with Veterans. Because of its program design, each WCC dog can provide healing for up to 60 Warriors before that dog is placed with his or her permanent Veteran partner. With the support of great local friends, like Prestige Subaru, WCC has been able to help the recovery and rehabilitation of nearly 300 wounded Veterans in the Asheville area. Nick is one such local person. A Marine Corps Veteran who joined the service at 17, Nick has participated in hundreds of hours of MBTR programming with WCC and helped to train dogs that have subsequently been placed with fellow North Carolina Veterans. “It’s one of the best therapeutic methods I’ve ever encountered, and I’ve tried a lot of different things,” said Nick. “I’ve tried horticulture, sitting with therapists and psychiatrists, which I still do, but I really prefer going to see the dogs.” Read more about Nick and other North Carolina Veterans helped by WCC. Thank you to our friends at Prestige Subaru who are making it PAW-sible for Warrior Canine Connection to help Veterans, like Nick, and so many others!

Warrior Canine Connection
Warrior Canine Connection