The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Prestige Subaru dedicated locally to the Love Promise?

Over the years, Prestige Subaru has maintained an active role in the vibrant community of Asheville, supporting the many organizations that help make our town so great. Prestige has been family owned and operated in Asheville since 1967, and could not imagine a better place to do business and ultimately call home. Asheville boasts a compassionate community network aimed at achieving the best for its residents, always ready with a helping hand. Groups such as the Asheville Humane Society, Riverlink, the Eblen Foundation, and the WNC AIDS Project are just a few of the conscientious organizations at work in western North Carolina that Prestige Subaru is proud to support in making Asheville one of the most pleasant places to live in the country. As we continue on toward new horizons, our commitment to the Asheville community remains resolute -- this is our Love Promise.

Asheville Humane Society, ASPCA
Bob Moog Foundation
The Eblen Foundation, Meals on Wheels
WNC AIDS Project (WNCAP), Relay For Life

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Prestige Subaru

Subaru and Prestige Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Giving Back Feels Good  –  Cathy B

Sometimes we hear that kids these days are all about themselves. That myth was decimated June 28th when brothers, Austin and Anthony Pelle, Jr., of Prestige Subaru, joined The Leukemia & Lymphoma Society, North Carolina chapter staff in a visit to a local cancer center in their community. They were both involved in the June Subaru Loves To Care initiative, and took part in delivering blankets, kid's craft kits and handwritten messages of hope and inspiration from their customers to patients during their infusion therapy at Mission Health SECU Cancer Center. This was a “grown up" experience, and the Brothers Pelle brought smiles and hope to people when they needed it most. Their message to the patients they met was to stay strong, think positive thoughts and to know that even people they had never met cared about them and were sending good vibes their way. This is the stuff of “grown ups”, and these young men were a credit to Prestige as well as their age group. Thank you, Austin and Anthony, Jr. LLS NC was proud to work with you.

Prestige Subaru Love Promise (Learning) May 2017  –  Matt G

Haw Creek's Destination Imagination (DI) team consists of six 3rd-5th graders. The mission of DI is to teach students the creative process and empower them with the skills needed to succeed in an ever-changing world. This year the team's focus is a technical challenge that prompts students to complete tasks by using engineering research, strategic planning and related skills. The team won first place at the state tournament and has qualified to go to DI Global Finals in Knoxville, TN where they will join thousands of other children from around the United States and 15 other countries to share their challenge. Haw Creek Elementary's DI team greatly appreciates the support of Prestige Subaru as they look forward to taking on the world at Global Finals!

Thank you  –  Simon W

No story here, just want to say thank you so much for your support of Asheville Humane Society. I know every dollar you have helped them raise goes to help animals in our community. Thanks so much for your generosity and commitment to the animals of Asheville.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 4,180 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 161 trees, 711 gallons of gasoline, 6,060 plastic bottles, and 27,871 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Olivia's Bus  –  Jason W

It all started with a wish, a simple wish to ride a school bus. For 7 year old Olivia Landreth, those 7 years haven't been exactly easy. On her 7th birthday, she received her 2nd heart transplant, that's right, 2nd. After complications from her first transplant in 2009, Olivia spent much of her time in and out of Duke University Hospital, which kept her from riding the school bus like most kids. So when Make-A-Wish asked what her wish would be, she replied with the simple wish to ride a school bus. Tony Pelle of Prestige Subaru was watching when Olivia's story aired on the local news. Tony and a crew from Prestige set out to create for Olivia her very own school bus that she could ride at will. Having spent her actual 7th birthday in the hospital, Olivia's birthday party would occur in the following weeks once she had some time to recover from her procedure. Finally, the day for Olivia's birthday celebration had arrived. The Prestige crew set out in the bus toward the celebration to be meet little Olivia. When she came out of the building, upon seeing her bus with her name down the side for the first time, her spirited face beamed, and without missing a beat she exclaimed, "Let's Ride!" Olivia is currently doing great! Her mother says she gets in the bus almost every day, and "loves to show it off." She even has some of her therapies in it, and her teachers use it as her classroom.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Taste of Compassion Doubles-Down on Charity  –  Matt G

Taste of Compassion proved to be another great success in support of the Asheville Humane Society, and the amazing work they do here in Western North Carolina! It was a phenomenal event once again filled with good people, good music, and goodwill united under one roof in support of a truly great organization. We really believe in the passionate work of AHS and are excited to see the continued support and growing success of Taste of Compassion! The Live Auction of our 2015 Lapis Blue Outback closed at $29,000, with all proceeds going to the Asheville Humane Society. (*Love Bonus*) In the wake of winning his new Subaru and after some reflection, our Charitable Winner decided to double down on goodwill. A name had popped into his mind earlier that night - that name was Quita - and while the Asheville Humane Society received the proceeds from the auctioned Subaru, Quita Mazzina of Humane Alliance Spay/Neuter Clinic here in Asheville is now a proud new Subaru owner, joining the family in a 2015 Outback! Our Charitable Winner had heard of their need for a new capable vehicle, and in an amazing philanthropic win-win, filled that need at Taste of Compassion. Under Quita's stewardship, Humane Alliance has become a national leader in spay/neuter programs and initiatives. We wish you many happy miles in your new Subaru as you continue to make a positive difference in our community! We'd like to extend our thanks and gratitude to the anonymous philanthropist.

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